Fundamentals of Sport Marketing 3rd Ed. (Sport Management Library)
List Price: $69.00
List Price: $69.00
Your Price: $49.00-
This book has become the standard by which other textbooks in the field are measured, and the third edition of this text once again raises that standard. The numerous updates and new material added throughout the book are based on the most up-to-date research and developments that have taken place in sport marketing, sport management, and the sport industry.
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