When you're not able to keep in touch with customers as often
as you like, a customer newsletter is a great way to keep your
company on their radar screen.
It's also an economical promotion activity, especially if you
publish it via email.
Having written and edited corporate newsletters over the last
few years, here are some of my tips on producing a quality
customer newsletter.
1 ) Make the most impact by having information that your target
market finds valuable. Approach it from the
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